Is the builder / another main sponsor interested in cost-sharing on this video?
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If so, cost is cut to 75% of total for each party
Describe your ideal visual "establishing shot / shots".
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Picture the first 1-3 clips in the video. These should be your favourite / most iconic angles / features to help "hook" the viewer
Outline the "Intro" section of the video.
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Example: establish location / lot considerations / sun position, introduce builder, introduce main talking points of the video. These will provide the framework for the "Body" of the video (next form item below)
Outline the "Body" of the video.
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For each of the main talking points above: what considerations went into them, how the client was involved, difficulties and how you overcame them, etc. Focus on livability / lifestyle / materiality (bring Sustainable, Modern, Practical, & Livable pillars into this if possible). Make it relatable to humans to keep it interesting.
Also, for each talking point, please detail ideal video clips you have in mind (visual direction / angles / compositions).
Outline the "Outro" of the video
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Where is it going to be shot? What are the takeaways you want to leave with the viewer? This is your chance to give people a lasting impression about the home.
